Technology 4G and process Business

As we move closer to the nationwide rollout of 4G later this year, entrepreneurs and business leaders up and down the country are considering how this new technology will transform the way they work and serve their customers, while also providing a much needed boost to the bottom line. We’re calling on organisations across all sectors to take advantage of the opportunity that 4G will bring, so that together we can make Britain truly digital.

While 4G will allow for faster data speeds and a more seamless mobile experience through greater network coverage,. it also provides the opportunity for businesses to go beyond what has already been offered in the market and create new and exciting digital experiences for both their customers and their employees. Whether that’s developing new products and services to make consumers lives easier, increasing productivity through new ways of working, or the provision of more efficient systems, there are gains to be enjoyed by businesses in all industries and sectors, regardless of size. 

In order for businesses to thrive in these economically difficult times, they must take advantage of the opportunities available through digital technologies. As 4G becomes a nationwide reality, businesses that are quick to incorporate the technology into their ways of working will have the chance to make a vital jump ahead of their competitors.

From a logistical perspective, 4G can help make employees work habits truly flexible. With speeds five times faster than 3G, large files can be downloaded and sent whilst on the move, video conferencing can take place almost anywhere, and real-time data can be sent from the point of source, all without the need for an office, a desk or even a computer. Even for smaller businesses, where time and resource can often. be scarce, 4G offers new ways to improve both efficiency and productivity.

For example, a small interior design company could save time, whilst also providing a better service, by being able to download and review plans for a project whilst on site with their client. In days gone by, plans would be discussed, notes would be taken, and changes made back at the office with hours or even days going by before the client can see an updated version. This is a great example of how 4G can help a business become more efficient while also offering a greatly improved service to its customers. 

In the retail sector, the boom of “m-commerce” is only set to continue under 4G. More users will be shopping on their mobile devices than ever before presenting a huge opportunity for retailers to strengthen their mobile shopping experience and create richer offers and experiences for customers. The increased indoor penetration of network coverage means that customers will be able to use their mobiles to easily access information on products whilst in store, so the call for retailers is to ensure they are offering an integrated, multi-channel shopping experience.

From a marketing perspective, the speed of 4G will make video even more accessible whilst on the move, and so provides an opportunity for businesses to quickly and easily promote their product or service by creating and uploading new video content to their website and social media channels. Furthermore, 4G will make targeted, location-based promotions by retailers even more effective as customers on the high street will be better connected than ever before. 

This is just a snapshot of the impact that 4G will have on the day to day operations of other businesses, but looking to the future it’s clear that the scope for further innovation is vast. Businesses must start thinking now .about how 4G can enhance the way they operate, whether it’s the way they sell, advertise, serve their customers or connect with their employees.