Marketing Your Website

okay,this is article about three steps to marketing your website.and then just started discuss the some ways how about introducing your website in the Internet.

Step 1: Focus on Content and Code

While many other guides might start with tactics for building traffic, we will start by discussing your content.After all, why make a herculean effort to drive people to your site if, when they get there, it’s a dud? You’ve got to deliver value and make the most of each visitor. So let's start by analyzing the site you’re driving traffic to in terms of content and code.

Implementation in your Website guys :1. Give Your Customers Value

Writing good content for your site is about giving your customers value. By providing true, relevant content, you are doing two things:

1. Respecting the time and energy of both your customers and non-customers by allowing them to quickly judge the relevancy of your site to their needs.
2. Providing your customers and/or readers with a good value for their time when they are reading your site, blog, or newsletter.

Giving site visitors relevant and non-disposable content with a long shelf life has many additional benefits for you as well, including:

• increasing your readership.
• getting people to link and/or talk about you.
• creating "stickiness", which is getting readers to come back.
• building a brand for your company.
• marketing your company as a respectable, trustworthy source.
• promoting yourself as an intelligent and sincere person.

2. Formatting your content is an important part of engaging your readers and encouraging them to read on. It's not just the content of your website, newsletter, or blog that matters: the formatting of this content determines how much your content is read and absorbed. Current research using eyetracking software shows us exactly how visitors read and scan through material to determine which items are worth their time.

 A page with a huge block of text is an eyesore to anyone trying to read it. Breaking up your pages and formatting your content is crucial to maximizing your site's readability.

After writing your content using the hallmarks of good copywriting, follow these guidelines to format your content for the web:

• Use bullet points
  Bullet points are a great way to list your ideas in a concise format.
• Edit your material for relevance and brevity
  Don't create an emotional attachment to your business writing—snip at will to keep your information on task!
• Use typography and font hierarchy
  In your style guides or stylesheets, designate different font treatments for headings, subsections, body text, and links.
• Write, rewrite, and really focus on your headings and subheadings
  Your section titles can make or break the information that comes after them. Being precise and clear will help you to get more readers for the rest of your information.
• Write in an easy-to-understand, conversational tone
  Using too much technical jargon or writing text that doesn't flow will only help you lose your readers.
• Increase your line height
  Increasing the line height in your code increases the white space between lines and makes the text easer to read.
• Break up your text with paragraphs and punctuation
  Providing content in bite-sized amounts can be easier for a visitor to process and absorb than long-winded, endless paragraphs. Don't be shy about breaking things up with punctuation and new paragraphs. 

3. Create Clean Code

A well-built site has benefits for both your readers and search engines. For your readers, a site built according to web standards:

• makes your site accessible to those with disabilities, those using non-standard browsers such as browsers on mobile devices and those using browsers other than Internet Explorer, which represents roughly 40% of the market.
• considers the visitor first and engages your customer in the content.

For the search engines, a quality web site:

• helps the crawler-bots to find all of your content through linking.
• helps the search engine index all of your content properly for search purposes.

Step 2: Participate and Network

Implementation in your Website guys :

1. Forums

Joining online communities and posting in forums is a great way for you to start networking and talking about your business without the pressure of in-person networking. Forums give you the chance to prove yourself as a knowledgeable person in your field, and as a respected member of the community.

Additionally, the high traffic nature of forums make them natural candidates for frequent Googlebot visits, which boosts the PageRank of your site (if you link to it) as well as provides some indirect marketing for you.

Find Forums to Join

The first step to using forums to generate traffic is to find potential forums to join. There are two types of forums to consider when creating your marketing plan:

1. Forums related to the topic of your business
   Is your business selling beeswax-based beauty products? Then find forums relating to beauty, beekeeping, or natural products.
2. Communities unrelated to the specifics of your business
   What hobbies and interests do you have outside the actual running of your business? You might want to join a mom's business forum like the Work at Home Moms, an entrepreneur forum like the StartupNation Community, or a hobby-based forum like the Civil War Reenactors Forum.

Using your business and your hobbies, make a list of potential forums by Googling your topic and adding the word "forum". For example, you could Google "beekeeping forum" if you are the person above who sells beeswax products

Step 3: Sync Up with Search Engines and Online Tools

Implementation in your Website guys :

1. Analytics

While there are many commercial analytics tools available, and many hosting accounts come with free analytics, a tool we highly recommend is Google Analytics, which is easy to install on your site. Some of the key features of Google Analytics that will help you with your marketing include:

• Keywords (under Traffic Sources > Keywords)
  While you may have compiled a list of keywords to use in optimizing your site, you don't know how people are really finding you. The Keywords feature in Google Analytics tells you exactly what search terms are bringing people to your site—and which ones stay there.
• Traffic Sources (under Traffic Sources > All Traffic Sources)
  Where are your readers finding you? Who is talking about your site and linking to it? Can you use any of these sources to increase your traffic load, perhaps by partnering or advertising on these other sites? Are the people who come from these sources staying around to read additional parts of the site? These are all things you can determine with your Traffic Sources information.
• Activity Over Time
  With the Google Analytics Dashboard, you can see your activity for any range of dates. This can tell you what times of year you need to work on generating more traffic, if your marketing campaigns have had any lasting success, and what the average number of pages per visit have been over time.
• Top Content (under Content > Overview)
  Here you'll be able to learn what pages on your site are most popular. Do you have many people on your support page? Perhaps you need to create better insert information for your product. Do you have a certain article that has remained popular over time? If so, consider writing another one on a similar topic or expanding the current article.
• Landing Pages (under Content > Top Landing Pages)
  How are people arriving at your site? If a page other than your front page is the most popular landing page, how can you alter that page to have all necessary information to make a sale or get the reader's interest in the rest of the site?
• Exit Pages (under Content > Top Exit Pages)
  If most of your readers exit on the landing page, you have a problem. On the other hand, if most exit through your contact form or through your store, then you are doing very well!
• Visitor Profiles (under Visitors > Overview)
  Who is coming to your site? What browser are they using? How many repeat vs. new readers are you getting? These are all important questions that you can address by studying your visitors. This information helps you design and upgrade your site, create new content, and develop new ways of encouraging your customers to stay a little longer.
• Site Overlay (under Content > Site Overlay)
  This is one of the coolest features in the Google Analytics package: the ability to follow your users through your site in a graphical way. It displays your user flow data on top of your site, showing you where people click once they are on your site. This helps you design your site to direct traffic better.

Google Analytics is easy to install, as it's just a simple snippet of code that Google will provide to you. One tip: You might want to install your code at the bottom of every page and template so that it doesn't slow down (or prevent) the loading of the page if Google's servers are having a bad day.

You can learn more about Google Analytics by taking the tour, reading the Official Google Analytics blog, or trying out these 5 things.

Looking for more functionality from your reports, greater support, or a package you can purchase and customize? Try VisiStat, Crystal Reports, or Urchin.

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